The association of IDEAS is the key to brainstorming.
Brainstorming = Creativity = Time Saving
Brainstorming and Freewheeling allow us to step outside the confines of our habits. Our habits are the main obstacle to brainstorming.
Phase 1: Before the Session
- Preparation by the chairperson: definition of themes and open ended questions
Phase 2: During the Session
- No discussion or criticism
- Write down everything said on a flipchart
- 20-30 minute duration only
- 8-10 people maximum
- Presence of persons not directly involved
- Chairperson may participate
- Push for the 100th idea!
Phase 3: Processing, Selection and Decision (up to a week later)
- Delete repetitions
- Group ideas in families
- Make the ideas measurable and controllable
- Do they really answer the question?
- Set priorities
Phase 4: Feedback
- Give feedback to all participants.
